Engage

As an industry, we have faced unprecedented change and challenge.

Together, we have an opportunity to help reshape and rebuild.

From our extensive, behavioural science-led customer and adviser research, we’ve learned how life insurance customers feel about the industry, including:

• Trust is critical, and isn't currently at the levels it needs to be
• Customers want to know that their interests come before shareholder value
• The complexity of life insurance is intimidating. Customers need our help to bridge the knowledge gaps they have
• We need to eliminate uncertainty and deliver value, by demonstrating that claims will, and do, get paid.

2. White-labelled content

Using content from OnePath Clarity, we’ve built a library of white-labelled, fully customisable content designed to help you demonstrate your insurance expertise.

Each document below contains our content in both article and social media formats, giving you flexibility on how you want to use it.*

Ready-made templates and images

To make it even easier for you to share OnePath Clarity content in your own brand, we’ve created a collection of white-labelled templates – including easy-to-format flyers and newsletters.*

Images

To make the most of this content, speak to your BDM to find out more.

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* OnePath Life allows financial advisers who have been given access to the white-labelled articles to customise its content and logo including any relevant disclaimers and send to clients via email or social media without having to seek the prior written consent of OnePath Life.